E Commerce Products
E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition)
Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition)
Effortless E-Commerce with PHP and MySQL
In this comprehensive guide to creating an e-commerce Web site using PHP and MySQL, renowned author Larry Ullman walks you through every step–designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order–always with security and best practices emphasized along the way. Even if you’re an experienced Web developer, you’re guaranteed to learn something new. The book uses two e-commerce site examples–one based on selling physical products that require shipping and delayed payment, and another that sells non-physical products to be purchased and delivered instantly–so you see the widest possible range of e-commerce scenarios. In 11 engaging, easy-to-follow chapters, Effortless E-Commerce with PHP and MySQL teaches you how to:
* Think of the customer first, in order to maximize sales
* Create a safe server environment and database
* Use secure transactions and prevent common vulnerabilities
* Incorporate different payment gateways
* Design scalable sites that are easy to maintain
* Build administrative interfaces
* Extend both examples to match the needs of your own sites
E-Commerce 2010 (6th Edition)
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce
MARKET: For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.